Reebok Project 0 The Question "Memory Of" x Maison Margiela

Reebok Project 0 The Question "Memory Of" x Maison Margiela

Maison Margiela and Reebok announce The Question Memory Of, Zig 3D Storm Memory Of and Instapump Fury Memory Of: the newest trainers conceived through their ongoing creative dialogue. Released to stores on 20 May 2022 in tonal white and in tonal black, the shoes follow the Club C and Classic Leather, which rolled out earlier this season. For the latest chapter in the Parisian fashion house’s collaboration with the American sportswear brand, creative director John Galliano interprets a series of Reebok classics through Maison Margiela’s signature concept known as the memory of.

The technique evokes the impression of familiar elements through the deconstruction of garments and accessories. 

The Question Memory Of reshuffles the original shoe’s pattern pieces to uncover its seam allowance. Notably, the recognizable signature lace loops are shifted to the middle of the tongue. Through this move, the oval holes are used as eyelets, creating lacing reminiscent of gillies. Employing the technique of decortiqué – Maison Margiela’s term for cutting up an item to reveal the structure that holds it together – parts of the sneaker’s padded areas have been cut to reveal the inside foam as well as the protective tricot mesh overlay. The tongue and its oval are treated with hexalite normally found in the midsole of a shoe. In place of the number 3 originally featured on the outsole – a nod to basketballer Allen Iverson for whom the sneaker was created in 1996 – a debossed number 22 on the heel, signifies the footwear code in Maison Margiela’s numeric labelling. The Question Memory Of is constructed in tumbled leather and features an EVA midsole with hexalite detailing and an iced TPU outsole.

The online raffle for the Reebok Project 0 The Question "Memory Of" x Maison Margiela will be live until Thursday 19th May at 13:00BST.

• GW5000
• White
  
• Price: £350.00.