Reebok Project 0 Instapump Fury "Memory Of" x Maison Margiela

Reebok Project 0 Instapump Fury "Memory Of" x Maison Margiela

Maison Margiela and Reebok announce The Question Memory Of, Zig 3D Storm Memory Of and Instapump Fury Memory Of: the newest trainers conceived through their ongoing creative dialogue. Released to stores on 20 May 2022 in tonal white and in tonal black, the shoes follow the Club C and Classic Leather, which rolled out earlier this season. For the latest chapter in the Parisian fashion house’s collaboration with the American sportswear brand, creative director John Galliano interprets a series of Reebok classics through Maison Margiela’s signature concept known as the memory of.

The technique evokes the impression of familiar elements through the deconstruction of garments and accessories.

The Instapump Fury Memory Of renders the original sneaker in the vein of an exploded-view drawing, separating its familiar components to evoke its initial form. The back of the shoe is remodelled using the flexible bridges which normally appear in the middle hole of the pump bladder from which the sneaker takes its name. Utilizing Reebok’s The Pump Technology, an inflation technology developed in 1989 to offer athletes a customed, locked-in fit, the bladder itself increases in volume, adding to the floaty relief look of the design – a detail similarly echoed in the effect of the seam allowance. Peeling away the shoe’s layers, the foam around the heel is exposed in its natural colour along with mesh applied the toe. The flame-shaped mudguard around the toe box is largely stripped of seams, fuelling the three-dimensional relief impression. The Instapump Fury is constructed in mesh and fabric-covered TPU and features an EVA sole with hexalite detailing and a TPU outsole.

The online raffle for the Reebok Project 0 Instapump Fury "Memory Of" x Maison Margiela will be live until Thursday 19th May at 13:00BST.

• GZ4205
• White
  
• Price: £350.00.