Reebok Project 0 Club C "Memory Of" x Maison Margiela

Reebok Project 0 Club C "Memory Of" x Maison Margiela

Maison Margiela and Reebok announce the Classic Leather Memory Of and Club C Memory Of: the newest trainers conceived through their ongoing creative dialogue. . For the latest chapter in the Parisian fashion house’s collaboration with the American sportswear brand, creative director John Galliano interprets a series of Reebok classics through Maison Margiela’s signature concept known as the memory of. The technique evokes the impression of familiar elements through the deconstruction of garments and accessories. It is the visual recollection of an object or feeling that is no longer materially visible, but palpable through an outline or suggestion: the memory of something that once was.

Based on Reebok’s classic design but reinterpreted through the memory of, the Classic Leather Memory Of and Club C Memory Of see the original cross-check peeled off to reveal the punch holes that once held its stitching. On the Club C Memory Of each applied leather element – including the heel tab, the cross-check and the eyelet tab – has undergone a reduction process. Some are peeled off to uncover the silver pen markings hinting at the shoemaker’s process work, while others are cut down to their structural core by way of decortiqué. The shoe’s original webbing is remembered in a frayed stitch along the side, while the Reebok logo is slashed in half and fused with that of Maison Margiela – the memory of both labels in symbiosis. The Club C Memory Of is constructed in a premium leather and features a rubber cup sole with an EVA sole on the inside.

• GW5012
• Black
• Price: £330.00.