Asics Gel-Lyte III OG


Launched on 14/11/2019 Asics Gel-Lyte III OG Launched on 14/11/2019


Asics breaks tradition putting Tokyo’s salarymen, school kids and elderly citizens in their new GEL-LYTE III.

ASICS are celebrating thirty years of the iconic GEL-LYTE III sneaker with a rebellious new campaign shot on the streets of Tokyo. The shoot finds three of the cities most traditionally dressed groups stepping into the colourful new GEL-LYTE III range, highlighting the shoe’s reputation for mold breaking. School kids and Salarymen who are both expected to wear full uniforms and elderly citizens who rarely deviate from the social norm all get their plain footwear switched out for a fresh pair of Asics. The stark contrast between their traditional uniforms and the bright sneakers subverts stereotypes and pays homage to the GEL-LYTE III’’s history of going against tradition.

The online raffle for the ASICS GEL-LYTE III OG will be live until Thursday 14th November 12:00GMT.

  • 1191A266-100
  • Price: £95.00.
Launched on 14/11/2019

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